The BMW 1 Series is a true one-off, with an unmistakable, eye-catching design that makes it stand out in a crowd. The long bonnet and elongated side lines maximise the car’s sporting appeal. Its interior is confident, its dynamics persuasive and its efficiency is unparalleled. And by applying the unique principles of BMW EfficientDynamics, the BMW 1 Series extracts more performance out of every litre of fuel, enabling it to set new standards in its class. And what is your idea of joy?
The exterior of the BMW 1 Series.
The side profile of the new BMW 1 Series is pure racing car. The elongated doors and frameless windows maximise the car’s sporting appeal while the passenger compartment is set far back, drawing the eye immediately to the rear axle. The car’s more dramatic side skirts further underline its dynamism, inviting you to open the door and take a seat.
The interior of the BMW 1 Series.The interior of the new BMW 1 Series recalls the look of a racing car cockpit. The steering wheel and gearstick sit perfectly in the hand and ensure gear changes and steering are as thrillingly precise and direct. The quality-focused approach to design extends to even the smallest details. The larger glove compartment offers increased storage options while the dashboard is clearly laid out. What’s more, all functions can be operated intuitively, leaving the driver free to concentrate on the important things – like enjoying the ride.
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(Source:www.bmw.com)